InterContinental Hotels Group recently announced the launch in the U.S. of EVEN™ Hotels, its new hotel brand targeted at healthier travel.
Over a span of 18 months, IHG closely analyzed emerging trends, conducted robust quantitative and qualitative studies, and talked to over 4,000 customers. The research showed a demand shift to a holistic wellness travel experience, and confirmed an
unmet need among customers – staying healthy while they travel. The EVEN brand concept is deeply rooted in what these guests
While wellness means different things to different people, guests want healthier options around 4 priority areas – exercise, eat, work and rest. Unique features of EVEN Hotels will include:
Exercise – Guest rooms designed for in-room workouts with multi-functional room amenities (e.g. coat rack that
doubles as a pull up bar); best in class gym with equipment and group exercise activities; “Wellness Wall” for fitness
options in walking distance, tips and equipment rental; personalized guest service to offer advice on fitness options,
ideas and/or instruction; all baked into the service experience, at no added cost to the guest.
Eat – Nutritionally designed menus with a particular focus on natural, fresh, fit and energizing meals – available
anytime; an open air café and bar; free flavored filtered water with glass bottles available to fill up and take back to the
room; free coffee & mini-smoothies in the morning.
Stay in Touch – Rooms with high speed Wi-Fi, multimedia ports, easy access to outlets, ample desk space; and social spaces in
the bar and lobby.
Rest – Rooms offer revitalization and relaxation, including hypoallergenic linens, powerful showerheads, natural lighting,
LED dimmers and antibacterial wipes.
EVEN Hotels is another industry first for IHG, as it uniquely provides solutions for all aspects of travellers’ wellness needs in the
areas of exercise, food, work and rest. No other brand can do this, under one roof, at this price point. Joining IHG’s existing seven
hotel brands, EVEN Hotels will be a key pillar in IHG’s portfolio of preferred brands.
“We have a track record of delivering on hotel industry firsts, and we’re doing it again by staking our claim on the wellness space within the mainstream lifestyle category,” said Richard Solomons, chief executive officer, IHG. “We are so confident in the EVEN brand that we are committing a capital investment of up to $150 million over the next 3 years in order to deliver growth and profitability for EVEN Hotels.”